Tampa Photography Blog

Hitler is wearing a pink uniform with a heart on his sleeve instead of a swastika. Does this sound like a joke? Well, a fashion boutique in Sicily, Italy thinks it’s kind of funny.

The boutique called New Form has caused a controversy by using Adolf Hitler in its current advertising campaign. The photo has been enlarged to 18-feet high posters and shows Hitler in a pink uniform accompanied by the slogan, "Change Style--Don't Follow Your Leader."

I believe the point of the campaign is to poke fun at Hitler while urging their target market to stand out and be your own leader in the fashion world. Good idea but not sure it’s going to go over so well with the general public.

It doesn’t offend me personally and from a public relations standpoint, I can see why they did it. The internet is buzzing about this controversial advertisement and their next one won’t be politically correct either. It features Chinese Communist leader Mao Tse Tung.

Bad publicity is still publicity.